It seems that this stingy guy Cherigori didn’t make less money by broadcasting Serie A in the past three years. Otherwise, he couldn’t have paid such a high price if he was killed. Seeing that he has always been very stingy in terms of investment, Cherigori was actually willing to play less games this time and was also arranged to bid C in the middle of the week. The price was about half higher than the previous one. Sitting in the audience, Zhuang Ge said to Karin.
Cherigori is a guy who can’t afford to benefit early. It’s normal for him to do this. Karin is not surprised at this. After all, it’s not bad for Cherigori. But even a miser like Cherigori is willing to pay so much dollars. Isn’t this reflected in people’s eyes that the market value of Serie A has become higher and higher?
Ha ha, that’s right, Zhuang Ge said with a smile. After listening to Karin’s words, he felt that he really didn’t need to care about these problems, so that he could spare enough time to broadcast the development of Italian football and contribute to it.
Well, although the Cherigori people certainly don’t think so.
Adriatic media offer is only one. Although the price of Cherigori is quite high in many people’s eyes, it is still a big question mark whether the bidding enterprises can make the highest offer for bid section C with 370 thousand dollars surrounded by competitors like hungry wolves.
After the discussion gradually cooled down due to the high quotation from Adriatic media, the host came up with the second quotation for bid C. This time, he announced that it was the winner of bid D, CANAL+ TV station. The price of French CANAL+ TV station is $350,000!
Although the French offer also exceeded the price of the first phase of Csection, compared with the Adriatic media offer, CANAL+ was obviously slightly inferior and lost in this competition.
The French came to Italy to test the water with the same attitude, and the German media giant Kirsch Group failed to beat Cherigori. Their offer was $360,000, and the total price was $3 million less than that of the Adriatic media. However, it was this small difference of $3 million that made the Kirsch Group finally lose.
Cherigori smiled with satisfaction. Now he feels that his previous decision to insist on a price of 370,000 US dollars a year regardless of whether he is a dissuasion is really great. Can’t you see that CANAL+ and Kirsch, who are rich in money, have lost at their own hands? Adriatic media would have been kicked out of this competition if we had acted as suggested by our subordinates!
However, Cherigori could not laugh soon. Berlusconi chose to shoot at this time because he lost in the battle for bid D.
The fact that CANAL+ robbed the D bid section seriously stimulated Berlusconi’s extremely sensitive selfesteem, so he was cruel. Berlusconi personally revised the original offer just before he handed in his own offer, increasing the original plan by 30,000 US dollars a year by a full 5%!
Media Seth! 450,000 dollars a year!
Berlusconi’s price once again triggered a major earthquake in the venue. No one expected that the price of bid C had almost doubled from $250,000 to $450,000 after the D bid sold for a skyhigh price of $30,000!
And the same lost in the process of competing for the D bid, Sky TV continued to encounter Waterloo in this round. Although they offered a price of US$ 430,000, it was only two or two bids exceeding US$ 40,000, but the gap of US$ 20,000 in Media Sett made Sky TV lose again!
In the end, it paid a huge price. Media Sett got the C bid for the next three years, and at the same time, the high price of $450,000 per year also blinded the eyes of the participants.
After all, it has not been sold in the broadcast of AB’s two main blocks. The two most worthless blocks alone have sold for a skyhigh price of 750,000 US dollars per year, which has already caught up with the price of the previous B block!
After the battle for bid section C came to an end, the conference did not bid for bid section B by Ma Zhan, but adjusted the state when the host led it into the intermission stage to give the participants a whole hour.
The organizer will do this for two main purposes. On the one hand, literally speaking, it is to give the participants of the bidding conference enough rest to recover their strength. After all, the conference is quite tense from the atmosphere. On the other hand, this is also a small trick played by the organizers of the bidding conference.
As the two blocks of the CD are almost sold at twice the price of the first issue, including Zhuang Ge, many people have suggested to the Italian Football Association, the organizer, that these bidding representatives should sometimes report the situation here to their company, so that they can understand the current price increase trend and overestimate the price increase, thus forcing them to make higher original quotations, so as to seek greater profits in Serie A.
The Italian Football Association agreed with Zhuang Ge and others to directly double the originally planned halfhour break. After all, no one will have a hard time with money, especially this kind of pie that others take the initiative to deliver.
Tony, what kind of price do you think you can sell for Bid B later? At halftime, Karin excitedly asked Zhuang Ge that it was obvious that the high price of the first two blocks had increased her appetite. It would be great if it could double as much as the two blocks of CD.
Ha ha heard Karin’s moneyobsessed words. Zhuang Ge first smiled naively and then replied, The price of the first phase of Bid B is $750,000 per year in Media Sett. This time, it will definitely not be less than this, but it will be difficult to double it. That’s $1.5 billion. I don’t think any TV station has the courage to bet so heavily on Bid B. They should be able to compete for the highlight. Bid A will set aside enough pills. I think the annual broadcast of Bid B will reach $100 million at most.
It’s really white to expect, Karin said gloomily as she returned to her seat.
Chapter 726 Bidding (3)
Zhuang Ge thinks that his analysis to Karin is quite reasonable, but he still misjudged the enthusiasm of various TV stations for obtaining Serie A coverage and seriously underestimated the enthusiasm of these people!
The onehour intermission passed quickly. For Zhuang Ge, the onlookers who have the supervision of the meeting, this period of doubt is a good buffer so that they can meet the halftime bidding meeting with full spirits. But for the representatives of various TV stations, they now feel that an hour is really too short. Many things have not been discussed with the top leaders, and there are only a few left at rest.
So these representatives took their bosses to take one of the blocks as appropriate and entrusted them to hurry back to the meeting place. At this moment, their hearts were full of nai.
Because at this time, the ability of these delegates to improvise and make decisions on the occasion will play an important role, otherwise they may lose hope of getting the broadcast because of hesitation. Of course, the ability is not the only factor that determines the outcome. The status of these people in their respective TV stations also affects the final ownership of the broadcast to a great extent
At this point, Murdoch Jr., the heir to the news corporation, and the big boss personally dressed up. Media Seth obviously occupied a big advantage because they didn’t need to report to anyone, so they could make the final decision on these matters themselves.
After the intermission, all the bidding stations handed in their bids for the B section before the deadline, and then waited nervously in their seats for the verdict.
Media Seth’s bid of $50,000 per year is 10 million higher than the price of $750,000 for the first phase of Bid B. Media Seth’s low price is mainly due to the fact that after spending a huge sum of money to buy Bid C, Lao Bei needs him to pay back his debts on impulse, so the budget is tight. He has to strategically give up this fat meat in Bid B and prepare ammunition for the final appearance of Bid A!
Because most of the funds are tied up by various projects, the cash flow is not sufficient. Kirsch has bitten its teeth and offered a price of 90 thousand dollars a year, which is the highest offer they can make. After all, Kirsch is not only competing for Serie A broadcasting at this time, but also their goal, so it is necessary to set aside enough funds for Bundesliga broadcasting.
Compared with the cashstrapped Kirsch Group and the retained strength, Media Seth has the support of the news group, and at the same time, the second figure of the Murdoch family, Murdoch Jr., personally directs the Sky TV station, so obviously there is not so much concern. In the bid for the small and mediumsized Murdoch directly in the B bid, a huge offer of $1.1 billion per year was made!
Poof ….. When Zhuang Ge heard the host read out the quotation of the TV station, he directly sprayed the black tea he had just drunk into his mouth and coughed and said, Ahem … Ka, Karin, did I hear you right? Tianshitai is actually willing to pay $1.1 billion for broadcasting the B section every year?
Well, I don’t think there is anything wrong with your hearing, Tony. Karin is also dumbfounded at this time. She didn’t even remember that the one before Zhuangge sold for 100 million dollars at most in Bid B. It seems that the price of Bid B can actually be sold for the first phase of Bid A. In the eyes of these stations, the commercial value of Serie A has risen a lot, and they will make such a high offer.
Well, that’s right, echoed Zhuang Ge, who has recovered from the shock at the moment. I don’t know if anyone can offer a higher price. If so, the world is really crazy.
At the same time, young Murdoch is sitting in his seat with a light wind and a light cloud. At this time, his heart is full of pride. He now feels that he has a deeper understanding of the old China saying that a blessing in disguise is a blessing in disguisealthough the defeat of Tianshi TV in the first two tenders makes young Murdoch very depressed, it also gives him more funds to adjust when competing for AB.
However, to the surprise of Murdoch, the skyhigh price didn’t let him successfully take the tender section B, the fat meat in his eyes, and the Italian broadcasting and television company fought in the lastminute oblique thorn when Murdoch was about to succeed, which shattered Murdoch’s dream of sweeping the two tender sections AB!
The Italian media industry stateowned enterprise joined hands with the media in Cheligoria to make a joint offer for Bid B. In this offer, the two companies promised to broadcast the competition in Bid B every year and pay up to $1.3 billion!
This quotation, which is 60 million dollars higher than the total price of Sky TV, surprised some people at the place. The annual price of 1.1 billion dollars was shocking enough. I didn’t expect there to be another one here!
In this way, the two alliances of Italian Broadcasting Television and Adriatic Media successfully defeated Sky TV and took away the Bsegment video broadcast of Serie A in the next three years from this powerful enemy!
Let the cooked duck fly away at the last minute. Little Murdoch’s face is very ugly. After all, up to now, Sky TV is still in a state of acquisition in this bidding meeting, which makes little Murdoch feel a heavy frustration.
We must not fail again in the bid section A! Let these European terrapin see the real strength of our news group! Looking at the unusually brilliant smile on stage, Murdoch Jr., the representative of Italian Radio and Television Company in Cherigori, secretly made up his mind.
After the announcement of the bidding for bid section B, the last highlight of the bidding meeting is the video broadcast of bid section A in the next three years!
Different from the method of sealing the highest bid price in the first three blocks, the sale of block A is in the form of English auction, that is, in the auction process, the auctioneer announces the auction bid with the lowest increase, and the starting point of the bidder’s bid is from the low price to the high price, and the highest bidder finally announces the auction transaction after bidding for three times, but it should be noted that the auction transaction price must not be lower than the reserve price.
The Italian Football Association will choose this way to end the grand finale, mainly because it wants the representatives of various TV stations to devote all their budgets to the competition for Bid A at the last minute, instead of deciding the ownership of the broadcast just by one bid.
Only in this way can Italian football get more benefits!
Chapter 727 Bidding (4)
Soon after a short break, the auction meeting will be officially guided by the live host in the next three seasons of Serie A Bid A!
The starting price of Bid A is $1.1 billion per year, which is also the lowest increase of $50,000 per bid for the first phase of Bid A.
No one at the conference questioned the bidding price, which seems to have a slightly high bottom line. This is mainly because the commercial value of Serie A is more expensive now than it was two years ago, and the future is more promising. Therefore, it is quite normal for these people to think that the starting price is not lower than the first issue price.
If the starting price of the league broadcast is lower than that of the previous issue in a good situation, two problems can be said: first, the professional quality of the organizer is not good enough, and the preparatory work before the auction is not in place; The second is more serious, that is, there are some unknown big problems in the league, such as the serious tendency of the game and the proliferation of fake ball and black whistle, which will force the organizers to lower the asking price
Therefore, for example, the starting price of Bid A must not be lower than the first transaction price, otherwise the Italian Football Association will be suspected of slapping itself.
So at the scene, a group of delegates with eyes like hungry wolves watched the main event of the bidding conference and announced it officially!
Media Seth $1.1 billion! Berlusconi didn’t move slowly at all品茶. As soon as the host announced the auction, he let the subordinate take the lead in raising the placard and bid the starting price!品茶
Media Seth’s bid seems to be the starting gun in the 100meter race. Other representatives saw the horses scrambling to bid for the placard, fearing that the last piece of fat would be taken away by other opponents because of their slow placard!
After these people push the price of Bid A to keep rising, from the highest annual price of $1.1 billion to the annual price of $1.5 billion, and look at the lively atmosphere of the venue, Zhuangge has no doubt that the final transaction price will exceed $200 million!
Italian broadcasting company! 1.9 billion dollars! The host of the parttime auctioneer waved a small mallet and shouted enthusiastically, The highest price now is $1.9 billion from the Italian Broadcasting Corporation! Is there anyone willing to pay a higher price?
Determined to take the A bid, Murdoch Jr. did not give the host a chance to shout out 1.9 billion dollars once and directly let his subordinates bid for the price, raising the price by 5 million dollars again!
Tianshitai representative placards! Their bid is $19.5 billion! When the host shouted, it once again caused a stir in the venue. Many people didn’t expect this grand finale to be so exciting. An A bid section was about to sell for $200 million.
At this time, Berlusconi, who is also bound to win the A bid, is not to be outdone. Before the host’s voice landed, he held his card high!
